The work comes before the AI
Three decisions to make before giving a digital assistant more responsibility.
A working library by John Johnson
I’m John Johnson. This is my working library: essays, field notes and open questions I keep coming back to.
From the library Essay
Before committing to the largest implementation story, define the smallest real capability that can produce useful evidence.
The through lines
Commerce, CRM, and the experience between a promise and an outcome.
What makes the whole customer journey work, not just one step?
The work, judgment, and boundaries around useful technology and AI.
What needs to be clear before we give an AI system more responsibility?
Choosing what matters, working with people, and turning intent into progress.
Which decision would make the next step clearer?
More to explore
Three decisions to make before giving a digital assistant more responsibility.
Before adding another meeting or dashboard, name the choice that has not been made.
An open question about customer journeys that look complete on paper but depend on work between teams.
The ordinary case is only part of the work. What should happen when an AI-assisted process reaches its boundary?
Business, technology
and the people
at the heart of it.